@misc{misc, title  = {{Marketing Planning Principles into Practice}},

 publisher = {{Emerald}},

 url = {{https://doi.org/10.1108/14626000510579699 }},

 year = {{2005}},

 month = {{3}},

 author = {{}},

 doi = {{10.1108/14626000510579699}},

 volume = {{12}},

 journal = {{Journal of Small Business and Enterprise Development}},

 issue = {{1}},

 pages = {{137-138}},

 note = {{Accessed on 2025/12/15}}}